Thursday, October 14, 2004

Maniratnam, Sachin Tendulkar, Students, Heat, Us.....

( Sachin and Director Maniratnam

Another shoot! StudentConcepts was chosen again by Maniratnam's Madras Talkies who have taken the initiative to direct a 30 second advertisement for Shakti Founadtion who creates awareness for ramps for the disabled. Our 3rd project with Mani Sir (Previous being Yuva and Ayudha Ezhuthu). The shoot commenced on 10 October 2004 and the ad featured Sachin Tendulkar. He came to the sets on 11 October and looked super smart. StudentConcepts members went wild in seeing their idol. Students from Loyola college were also given permission to attend the shoot. Students from New College also offered extensive support for the day 3 shoot at Rajaji hall.

This is our second ad shoot and also the second with Sachin Tendulkar. The previous one was for MRF that also included Steve Waugh and Brain Lara. The shoot over the last 2 days and will continue for the next 2 days was done in incredible Chennai heat. And we started work at 4am! Yawn! However, once Mani Ratnam and Tendulkar arrived, the party was on. It was great to see the master film maker spend time with the master blaster in getting various shots right. And they seemed to totally enjoy it!

Deepak was another director who was involved in the shoot. He had a great time with the students and thoroughly enjoyed the 4 daus of shoot. Sunil of Evam(our client and supporter) was also in the cast. You can spot him in the wheel chair and Sachin comes running to grab it. One of our old members, Shalini was chosen as the assistant director for the shoot. We had put her in touch with Madras Talkies couple of months back. It was a dream come true for her, when she received a call from them! Fantastic work Shalini! She was also assisted by Varun, Mahesh and other Asst.Direcs.

Check the TV over the next couple of days or maybe weeks for the ad. Hope you like it! Would love to hear your comments!


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